Briefly explain what the maximax rule entails (is used for to determine), and what decision maker will make use of the maximax rule.

If the maximax rule is applied, the highest profit for each of the options will be chosen.
OR
A basis for making decisions by looking for the best outcome is known as the maximax basis, short for “maximize the maximum achievable profit”.
Maximax decisions are taken by risk-seeking decision-makers.

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